Pandora Music generated $2 billion revenue in 2022, less than 1% growth on the previous year.We have collected data and statistics on Pandora Music. It also has shifted into podcasting, which looks to be the next battleground for all of the key music streaming services. Pandora has since launched Stories, a marketing tool similar to Genius’ Behind the Lyrics, in which artists can give narrative and deeper insights into tracks. This is partly due to Pandora’s slow shift from advertising to subscriptions, which Spotify and Apple Music have capitalised on. Until 2019, Pandora had not made a profit and even inside SiriusXM, it continues to struggle to maintain a consistent net profit. However, as with most streaming services, is struggled to make a profit. The launch of the iPhone and Bluetooth car radios accelerated the company’s growth, and Pandora quickly adapted its application for all platforms.

Most music operators at the time either offered a library without any recommendations or basic radio channels.įive years after launch, Pandora reached 40 million monthly active users. Pandora was the first online service to make personalisation a key part of the experience, which has been imitated by Spotify and Apple Music. Some things have changed, Pandora now uses artificial intelligence to instead of musicians to categorise the songs. The original concept of Pandora has stuck with it, a discovery tool for new music, alongside stations that are tailored to a user’s interests. Nobody wanted anything to do with it, so in 2005, Pandora launched its own discovery service on the web. They had assembled a team of engineers and musicians to build a recommender system for music, called the Music Genome Project, which would “capture music at its most fundamental level” through over 450 attributes to describe a song.Įven though the system worked, Pandora (originally called Savage Beast Technologies) spent four years attempting to license the technology to AOL, Best Buy and the music industry. In a small apartment in San Francisco, Tim Westergren and Jon Kraft were also attempting to use infuse the music industry with technology. Let us help you elevate your growth game today! Start Your FREE Growth Audit Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. Achieve and exceed your goals with a high-impact strategy!

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